Project Overview
In my badge design work for Peloton, I focused on creating designs that reflect the company's commitment to mindfulness regarding its impact on society, the environment, and its overall image. The goal was to assist Peloton during a challenging period marked by declining sales, quality criticisms, layoffs, and a bike recall in 2023. By crafting badges that embody values of inclusivity, health, and sustainability, I aimed to contribute positively to Peloton's efforts to improve its numbers and reputation. The designs were created with the intention of resonating with a diverse audience and conveying a message of resilience and progress despite setbacks.
My Contributions
My contributions to Peloton include designing badges that showcase the company's commitment to inclusivity, health, and sustainability. During a challenging period marked by declining sales, quality criticisms, and layoffs, my designs aimed to improve Peloton's company image by emphasizing values that resonate with a diverse audience. By focusing on mindfulness regarding the company's impact on society and the environment, I contributed to Peloton's efforts to rebuild trust and loyalty among customers, ultimately aiding in the company's journey towards resilience and progress.
